the problem

I was taking over lead design responsibility for our core Identity and Access Management product. I wanted to make sure that I had a framework and a long term vision that I could fit my design decisions into.

the process

I started by talking with the product managers from this product area. I interviewed them about how they think about the product:

I also interviewed this product area's engineers to find out how they spend their time and what they work on. I interviewed customer support to find out what users have the most trouble with. I read Gartner reports on the IAM space.

The entities involved in an identity platform.

the solution

I created a vision to help shape a consistent pattern of design decisions moving toward a goal state of robust functionality for the IAM product. It included:

Wireframe of a user-goal-oriented Identity homepage.